A Factor Analysis Approach for Understanding Attitude and Consumer Behavior Toward Supermarkets in the Bangkok Metropolitan Areas

ANZMAC 2002 Conference Proceedings

AUTHORS:
Veerapong Malai
Wuttisak Pitsuwan

ABSTRACT:

This paper examines the attitude and consumer behavior toward supermarkets in Bangkok Metropolitan Areas by surveying 625 respondents, randomly chosen from within 50 areas in Bangkok using a self-administered questionnaire. The fundamental outcomes demonstrate that management strategies for supermarket-retailing store businesses should be different depending on the type of supermarkets. For example, when practitioners intend to expand outlets in department stores, location is the first element to be considered. For supermarkets in discount stores, customers typically prefer the stores that offer reasonable product price and sales promotion. In addition, store atmosphere was found to be the least significant factor in accounting for the preferences for consumers of supermarkets in discount stores and in department stores.

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Consumer Shopping Behaviors and In-Store Expenditure Decisions

CiteSeerX, May 25, 2000

AUTHORS:
David R. Bell, Randolph E. Bucklin and Catarina Sismeiro

ABSTRACT:

The authors study the effect that consumers’ adopted shopping patterns have on their responsiveness to pricing activity of retailers. Two important dimensions of shopping behavior — inclination to switch stores and preference for a particular retail price format (every day low price (EDLP) or promotional price (HILO)) are hypothesized to systematically affect the responsiveness of in-store expenditure decisions to changes in prices. In particular, store loyal households should be more responsive to changes in prices when deciding how much to buy in a given store. Similarly, the household shopping in a HILO format (where price variability is greater) should be more responsive. These hypotheses are developed and then tested using a joint model of store choice and in-store expenditure which accounts for potential interdependence between these decisions.

The findings attest to the ability of consumers to exploit variation in the environment: When constrained on one dimension (e.g., by shopping in only one store), consumers exhibit flexibility on another (e.g., by adjusting expenditures in response to price changes). If afforded the opportunity to be flexible (e.g., through variable prices at a HILO store), consumers take advantage of this. These aspects of shopping behavior interact in a theoretically interesting, but counter-intuitive way: the expenditure decisions of HILO switching consumers turn out to be  the least responsive to changes in prices at a particular store. These shoppers exploit advertised price differences and move among stores. This responsiveness in the store choice decision means they have less incentive to exhibit flexibility in their expenditure decisions at a given store. The authors present estimates from a series of models calibrated on a scanner panel data set which captures store choices and expenditure receipts, and find all hypotheses to be supported.

Key Words: Shopping Behavior; Store Choice; Expenditure; Selectivity Bias

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An Investigation of Consumer Decision-Making Styles of Young-Adults in Malaysia

International Journal of Business and Management, Vol. 4, No. 4, April, 2009

AUTHOR:
Safiek Mokhlis

ABSTRACT:

The purpose of this exploratory study was to investigate the consumer decision-making styles of young-adults in Malaysia. Exploratory factor analysis was conducted to determine the dimensions considered by young-adults in their transactions in the market. Seven reliable factors and their corresponding decision-making styles were identified: Novelty, Brand Conscious Consumer; Perfectionistic, High-Quality Conscious Consumer; Confused by Overchoice; Recreational, Hedonistic Consumer; Impulsive, Careless Consumer; Variety-Seeking and Habitual, Brand-Loyal. Comparison was made with other studies to identify differences and similarities of consumer style factor structures across different countries.

Keywords: Consumer decision-making styles, Young-adults, Malaysia

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Inspirational Contemporary Bathroom Designs by Axor | ChicTip.com - Interior Design Blog -Interior Design Ideas, Tips & Inspiration

Inspirational Contemporary Bathroom Designs by Axor | ChicTip.com - Interior Design Blog -Interior Design Ideas, Tips & Inspiration

Check out the Axor Massaud display in the Soak showroom

ANALISIS PASAR PELANGGAN PRIA PRODUK FACIAL WASH DI KOTA SURABAYA

JURNAL MANAJEMEN PEMASARAN, VOL. 2, NO. 1, APRIL 2007: 21-30

AUTHORS:
Yohanes Sondang Kunto

Inggried Kurniawan Khoe

ABSTRACT:

Within time, it’s not only metrosexual men using cosmetic specialized for men but also men in general. One of the most dominant cosmetic products is facial wash for men.In terms of psychographics, men can be segmented into metrosexual (13%), moderate men (29%), and conservative men (58%). The percentages ratio of segments between user and non-user indicate that decision to use facial wash already acceptable in every psychographics segments.CHAID analysis found that the ability of facial wash to soften face and created uniquely for men are strongly related to satisfaction. Both attributes are under service, which make wrong management from facial wash producer could lead into opportunity for new brands to enter the market.

Keywords: facial wash, metrosexual, moderate men, conservative men, CHAID.

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Mengembangkan Electronic Commerce di Indonesia : Aspek Teknologi, Bisnis, dan Hukum

Indonesian Information Society Initiative
Gadjah Mada University
Yogyakarta – Indonesia

AUTHORS:
F. Soesianto
Stephane Bressan
Herry Ginanjar
Ismail Khalil Ibrahim

ABSTRACT:

The growth of the Internet and the World Wide Web has already a significant impact on business, industry, education, environment sectors, and our personal and profesional life. At present, electronic commerce is one of the fastest growing technologies that have evolved in a remarkably short time. Wide range of new, complex, distributed applications are emerging in the e-commerce environment, most notably, e-shops, eauctions, e-catalogs, supply chain management systems, and agent-mediated e-commerce system. Enabling technologies like Java and distributed component architecture have lead to the development of new  ecommerce architectures and infrastructures, Web data models, cooperation and negotiation models, and security mechanisms. We argue that neither the problem, nor principle, methods, and techniques for the systematic, engineering of e-commerce architectures are fully understood and to our knowledge, there is no foundation of research or experience in Indonesia that is concerned to underpin these e-commerce based bussines models and applications and as a consequence, most componies are forced to select e-commerce applications on an ad hoc basis. The main goal of the paper is to address the main research issues that will help in identifying the principles, methods, and techniques to assist in the systematic engineering of ecommerce applications in Indonesia in general and Riau in particular. We will show how to enhance and extend existing  infrastructure to facilitate the development of e-commerce and Web-based information system from technological, business, and legal perspectives.

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ANALISIS ORIENTASI PERUSAHAAN DAN STRATEGI BAURAN PEMASARAN EKSPORTIR DI BALI (Studi Kasus pada CV “Garuda Bali”)

BULETIN STUDI EKONOMI Volume 11 Nomor 1 Tahun 2006

AUTHOR:
I Gusti Ngurah Jaya Agung Widagda K.

ABSTRACT:

The disaster happened in Indonesia in general and in Bali especially had caused mess  and disorder economic and global economic fluctuation recently caused every company had to face an “uncertainty” situation. All efforts and ways had been taken by companies to anticipate such symptom; but some companies were able to overcome, some failed. Company orientation is very important to give direction to the companies where to step. CV Garuda Bali only follow the concept of which orientation is only to the customers, but marketing mix with variables including segmentation strategy, targeting, positioning and marketing mix strategy. In general we can say that the companies have applied segmentation and targeting well while company positioning has not been realized because the products produced have no trade mark yet. For marketing mix strategy has applied successfully, even though the strategies have not been explained in detail.

Key words : company orientation, marketing strategy, marketing mix

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