international journal of marketing management: Duravit Happy D.2 redefined

Less is more is the new ethos in bathroom sanitaryware. With this in mind Duravit and Sieger Design have redefined the classic Happy D range and brought it into the twenty first century. The new Happy D.2 is feminine and chic, and draws on the best from the iconic Happy D range.

Happy D.2 Basin

Happy D.2 basin - note the smooth, slim lines round the sides and edge of the basin.

Duravit Happy D.2 Basin + Furniture

Completely revamped for 2013 it has been 15 years since the launch of Happy D. Happy D.2 combines reassuringly familiar characteristics with a modern and softer look.

A minimalist and light touch is a hallmark of the whole range which includes basins, baths, toilets and complementary furniture.

Happy D.2 is characterised by sweeping symmetrical contours and smooth, delicate lines. The washstands each consist of a generous basin bordered by a significantly trimmed edge. Whilst retaining the characteristic design style, the updated version appears to float.

Minimalism and refinement are the two maxims behind the Happy D.2 range of furniture. The newly tweaked basin unit has been pared down to two wide drawers (see below), reflecting the contours of the basin with soft curves in the front corners. The space-saving console furniture (see above) comes with an edge height of just 12 mm. Depending on which basin you choose and which tap configuration, the tap can be positioned traditionally in the middle or to one side. The furniture has been redefined as well and now features a new “linen” decor finish with a distinctive texture and natural feel. The range is rounded off with tall cabinets (see below), a height-adjustable chrome console, wall shelves, and mirrors with indirect LED light. The Happy D.2 in linen is on display in the Soak in Style Showroom.

Duravit Happy D.2 basin unit with the linen decor finish

Duravit Happy D.2 Basin Unit and Happy D.2 Bath

Happy D.2 basin unit in gloss white showing the new soft contours, and Happy D.2 back-to-wall bath, again with finely tuned soft curves.

Duravit Happy D.2 Basin Unit + Tall Cupboard

Happy D.2 Basin Unit and Tall Cupboard in the new linen decor finish.

Alongside the sanitaryware and furniture, the Happy D.2 series includes 13 baths also with a strikingly minimalist edge. With a generous interior and ease of entry, these baths are designed to be functional. This goes for the back-to-wall version and the free-standing model, which – despite its slimline edge – accommodates the technology of a whirl system.