international journal of marketing management: Januari 2014

Rabu, 29 Januari 2014

Duravit Starck 2 Redesign

Starck 2. Re-design.
Last year Duravit presented the redesigned Starck 2 range making small modifications that give the series a new and modern style without changing the fundamental design.

Starck 2 Washbowl on Starck Furniture; High Gloss Black

Is the basin circular? Not quite - Slightly oval giving an optical illusion.

Duravit Starck 2 Washbasin with Starck Furniture; White High Gloss

Duravit Starck 2 Vanity Basin + Axor Starck Organic Basin Mixer

Duravit Starck 2; Back to Wall WC, Washbasin, White gloss furniture + Bath


Duravit Starck 2 Washbasin on Starck Furniture; High Gloss White

Tiny changes were made along with elegant modifications to the Starck 2 range.

Stylish, Sleek and Sophisticated. So Starck.

Rabu, 22 Januari 2014

Kingdom of Beauty: Aldo Coppola's Beauty ... Trend Group

Milan has a new luxury beauty salon: Aldo Coppola’s spectacular new space, made even more precious by designer mosaics created by Trend Group, the highly acclaimed company from Vicenza who are known for the production of mosaic tiles, agglomerates and decorative glass.

Trend Mosaics feature in Aldo Coppola Milan

In approximately 1000 square meters of white Carrara marble, Trend Group’s extraordinary tiles stand out, recreating historical Aldo Coppola- L’Oréal calendar images; professional photographs taken by artists including Fabrizio Ferri and Oliviero Toscani.

Red and White Trend Mosaics in the Aldo Copplia Milan salon

The Aldo Coppola white and red tones merge perfectly into the artistic mosaics that decorate the walls of the salon: the faces of the models who posed for Aldo Coppola-L’Oréal calendars - the beautiful Madalina Ghenea especially - have been perfectly recreated by Trend’s mosaic artists. The overall effect is visually stunning.

Images from the Aldo Coppola L'Oreal calendar reproduced by Trend Mosaics

Red and White Trend Mosaics plus image from Aldo Coppola L'Oreal calender

Trend glass mosaic in the small 1 x 1 cm · 3/8” x 3/8” format is perfect for inserts and decorative features, where fine detail makes a difference to the finished result.
As with every Trend mosaic, these micro mosaic tiles can be installed onto floors and walls, inside or out, including in wet areas such as showers and pools.

Trend's vivid red mosaics in the Aldo Coppola Milan salon

Trend has surpassed themselves in this enterprise. The mosaics match the concept of the salon which was designed by Anton Kobrinetz, who brought to life Aldo Coppola Jr.’s creative idea. The salon is an elegant and luxurious space where clients are pampered by a team of experienced professionals.

Haunting images reproduced by Trend Mosaics in the Aldo Coppola Salon, Milan

Trend mosaics in Milan’s Aldo Coppola salon bring a touch of haunting elegance to the salon and are reminiscent of the best traditions of Italian mosaic art, which Trend has been renowned for since it was founded. Aldo Coppola salons represent the best in terms of quality and attention to customer service in the field of beauty and aesthetics.

Selasa, 21 Januari 2014

Detoxing your bathroom

We are now well into a new year and we are all full of good intentions of chucking out the clutter, detoxing our bathroom and kitchens and various other new resolutions.

Start with getting rid of the clutter. Old or rarely used cosmetics etc should be binned, they will be past their best.

Then thoroughly clean the bathroom:

Have you kept your old toothbrushes? Before throwing them out use on the grout, the plug area and if you have one the basin overflow.
Grubby grout? Soak in vinegar and scrub with the toothbrush.
Get rid of any germs in basin by spraying with vinegar & water (equal measures of both), wiping afterwards with a clean cloth. NB Do not use vinegar if you have gold fittings.
A stained toilet bowl can be cleaned with a cup of vinegar which is left to soak overnight. Give it a good scrub the next morning and flush. Toilet brushes can get full of germs very quickly. Replace brushes often! A good soak in the toilet bowl with the vinegar will help.
Use disinfectant in your toilet brush holder and it will also clean your toilet every time it is used. Ensure the rim is always cleaned as germs can collect there. Use a general bathroom cleaner for wiping down the cistern and the outside of the toilet.
Clean the bath with a bathroom cleaner ensuring it is appropriate for your bath. If you have a cast iron or steel bath double check the cleaner is approved by the Vitreous Enamel Association. A quick rinse and dry off after use with stop anything building up, particularly those in hard water areas - this applies to basins and showers (including the tiled areas) as well.
Descale your showerheads regularly and this will stop them clogging up, but do not use any abrasive products.
If you wipe your taps down after use they should stay looking as good as when they were first fitted. If they need cleaning off use a good quality washing up liquid, do not use abrasive cleaners on taps or descaling products on any plated taps.

Now you have a gleaming bathroom you can sort out what you have left in the way of cosmetics, soaps etc into baskets or boxes and put them away in cupboards or drawers.

Alternatively, if after all that you are thinking about a new bathroom why not come and see our showroom in Maidenhead, contact us by email sales@soakinstyle.com or call us on 01628 783686.

Our Creative Director was a Finalist for the KBBR Awards - Bathroom Designer of the Year 2013, 2012, 2011.

Soak in Style offer a bespoke design and installation service, or supply only.

Jumat, 17 Januari 2014

White - The Ultimate Classic

As Spring beckons we all think of updating or spring cleaning our homes. If you are looking for a quick change and have painted walls selecting a new colour is the quickest way to update a room without breaking the bank. White never ages, never goes out of fashion and is a design classic both in interiors and fashion.

You can select from the many shades of white by Farrow + Ball, from All White to Wevet - if you are not local to Dorset it means a spider's web which hints at the delicate tones of the shade. Here at Soak in Style we use Farrow + Ball when painting our clients baths which we do quite often.

What does White do to a space?

White adds brilliance and purity to a room
White is never out of date - a classic is a classic for a reason
White brightens and illuminates a dark room

If you are thinking of updating your bathroom White is a fabulous colour to choose.

Winter White. Summer White. All shades of White. Bright. Calming. Chic. Classy. Clean. Cool. Elegant.

Need we say any more?

Bisazza Alessandro

Bisazza Snowflake Oro

Bisazza Pois-Bianchi

Duravit Pura Vida

Grand Tours Daphne


Burgbad Crono


Axor Urquiola

Gessi ISpa Basins, Taps + White furniture

A White Master Suite with Grey tiled floors


Master Wall Hung WC with recessed shelf + lighting + white wall tiles

Guest Room with white furniture + white wall tiles

Clever lighting and use of mirror with all white adds space to a small room

Loft bathroom with white tiles - wooden unit adds warmth

Close up of the basin - small brick tiles add texture and colour

Soak in Style designed and supplied 8 bathrooms for the refurbishment of a large family home in Beaconsfield. Most of the bathrooms were white with a pop of colour either in the furniture for the childrens' bathroom, or with plants or accessories.

If you are not sure about a totally white bathroom or it doesn't suit your lifestyle consider adding warmth with wood effect floor tiles, or add colour with towels and / or plants. You can still benefit from a calm and restful space. A bathroom designer will be able to offer advice and suggest colours and products that fit in with your lifestyle.

Check out our Pinterest board for more inspiration, or if want a stylish bathroom that works with your lifestyle, call us on 01628 623138.

Soak in Style offer a bespoke design and installation service, or supply only.