ANALISA PENGARUH TIPE KEPRIBADIAN DAN GAYA KOMUNIKASI PUBLIC RELATIONS MANAGER HOTEL ”X” SURABAYA DALAM MEMBANGUN HUBUNGAN BAIK DENGAN MEDIA DAN MENINGKATKAN PUBLISITAS

JURNAL MANAJEMEN PERHOTELAN, VOL. 2, NO. 2, SEPTEMBER 2006: 86-96

AUTHOR:
Adriana Aprilia
Junaedi Wijaya
Yenny Wiyanto

ABSTRACT:

This research aims to examine the influence of personality type and communication style of public relations hotel “X” Surabaya on media relations and also to examine whether good media relations can increase publicity. It also aims to examine the effectiveness of personality type and communication  style from the journalist’s point of view. It is a qualitative research. Result reveals that personality type and communication style influence good media relations. Nevertheless, good media relation has less effect in increasing publicity. The journalist stated that the personality type and communication style shown by the PR manager have been effective.

Keywords: personality type, communication style, good media relations, public relations, media, publicity.

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