Hansgrohe E 420 Showerpipe

The New Hansgrohe Raindance E 420 Showerpipe Wins "Most Wanted" Award 2009

Out of over 400 bathroom products featured in Kitchens & Bathrooms News throughout 2009, the new Hansgrohe Raindance E420 Showerpipe has been chosen by readers as the "Most Wanted" bathroom item of 2009, having received more reader enquiries than any other product.  The Raindance E420 Showerpipe has an unusual, innovative design featuring an asymmetrically-positioned wall rail, wide thermostat and flat overhead shower. The overhead shower element has a striking rectangular shape with softly-rounded corners and a new width of 420mm that perfectly follows the silhouette of the bather. For the very first time, a shower pipe offers multi-jet showering with a choice of two spray types available: a shoulder-wide air-enriched rain spray made possible by Hansgrohe AirPower technology, and a clear, wide flood jet for powerful and pampering showering enjoyment. In addition to regulating the water temperature and volume, the spray types can also be easily switched via the thermostat. Following the principle of integrated design, the knobs for controlling the temperature and water volume and for changing between the shower and jet types, virtually disappear in the form of the thermostat, which is mounted flush with the wall without any visible connections. The flat top of the thermostat consists of a high-quality glass surface offering a convenient storage shelf for cleansing products. 

The new Hansgrohe Raindance E420 Showerpipe is now available from Soak in Maidenhead.

KEPUASAN PASIEN TERHADAP PELAYANAN RESEP DI APOTEK KOPKAR RUMAH SAKIT BUDHI ASIH JAKARTA

Majalah Ilmu Kefarmasian, Vol. II, No.1, April 2005, 12 - 21

AUTHOR:
Harianto (Departemen Farmasi FMIPA-UI)
Nana Khasanah (Rumah Sakit Budhi Asih Jakarta)
Sudibyo Supardi (Puslitbang Farmasi Badan Litbangkes Depkes RI)

ABSTRACT:

The pharmaceutical services at a dispensary are prescription dispensing, selfmedication and drug information. Patient’s satisfaction is an essential factor in improving medicines sale at dispensary. The objective of survey is to know the patient’s satisfaction who get the prescription service at Kopkar dispensary. Cross sectional study is conducted by collecting data from 100 adult patients who get the prescription service at Kopkar dispensary on November 2003 by questioner. Respondent are selected by the systematic random sampling. Data were analyzed by comparing between the perception of reality service and the perception of need service using correlation index. The result of this study are: (1) The patients have high satisfaction to the empathy and the cleaning waiting room, (2) The patients have moderate satisfaction to the drug service, the cashier service, the drug information, the drug completed, the drug price, the desk in waiting room, the fan and air conditioning service, and (3) the patients have low satisfaction to the television service.

Key words : satisfaction, the dispensary’s service.

FULL TEXT: FREE DOWNLOAD KEPUASAN

Using SERVQUAL to Measure Employee Satisfaction: An Iranian Case Study

Proceedings of the 13th Asia Pacific Management Conference, Melbourne, Australia, 2007, 371-375

AUTHOR:
Mehran Nejati, Mostafa Nejati, Azadeh Shafaei

ABSTRACT:

The purpose of this study is to measure employee satisfaction and determine the existing gap between employees’ expectation and perception of their working condition. This paper uses SERVQUAL model to measure employee satisfaction in an Iranian auto parts manufacturing company. The results from the gap model highlighted which aspects of the job condition employees would like to seeimproved. The gap measurement is effective for use in managerial decisions to improve and diagnose physical environmental features. This paper can be used as a guide for managers who are interested in measuring employee satisfaction in order to excel in satisfying their expectations, increase their motivation, and as a result lead to more productivity. 

Keywords: Employee satisfaction; Job satisfaction; SERVQUAL; Satisfaction grade

FULL TEXT:  FREE DOWNLOAD SRVQUAL

Measuring IS System Service Quality with SERVQUAL: Users’ Perceptions of Relative Importance of the Five SERVPERF Dimensions

Informing Science: the International Journal of an Emerging Transdiscipline Volume 12, 2009

AUTHOR:
Hollis Landrum
Victor Prybutok
Xiaoni Zhang
Daniel Peak

ABSTRACT:

Using a library information system in an engineering research environment, this paper investigates the service quality perceptions of professional information system users. This paper also examines the relationship between the relative importance allocated by the system’s users to each of the five SERVPERF dimensions (dimensions that are shared with the SERVQUAL instrument) as measured by the points allocated to that dimension and the ratings provided for the individual items of the dimension. Findings suggest that users rate system responsiveness and reliability above other service quality dimensions. Moderating influences in SERVPERF include gender and pressure to perform. We conclude that (1) companies that provide client services and (2) designers of information systems that interface with users should emphasize responsiveness and reliability; in cases of limited user resources, responsiveness and reliability should be emphasized over other SERVPERF performance dimensions. We also conclude that the use of SERVPERF is nuanced and that moderating influences may affect measurement results. 

Keywords: Service Quality, SERVQUAL, SERVPERF

FULL TEXT: FREE DOWNLOAD SERVQUAL

SERVQUAL: A Multiple-Item Scale for Measuring Customer Perceptions of Service Quality

Journal of Retailing, Vol. 64, No. 1 Spring 1988, pp. 12-40.

AUTHOR:
A.Parasuraman
Valarie A. Zeithaml
Leonard L. Berry

DESCRIPTION:

This study developed a generic instrument called SERVQUAL to measure service quality based on input from focus groups. The objective is to develop a scale that measures service quality as perceived by customers and which is applicable over a wide range of service categories. In this study, from 10 determinant of SERVQUAL from past study, the determinant was reduced into 5 determinants, they are tangibles, relianility, responsiveness, assurnce, and empathy. 

The 10 dimensions of servqual in the past study are:

1. Reliability, consistency of performance and dependability
2. Responsiveness, willingness or readiness of employees to provide service
3. Competence, required skill and knowledge to perform the service
4. Access, approachability and ease of contact
5. Courtesy, politeness, respect, consideration, and friendliness
6. Communication, keeping customers informed in language they can understand
7. Credibility, trustworthiness, believability, honesty
8. Security, freedom from danger, risk, or doubt
9. Understanding/knowing, understand customer’s need
10. Tangible, physical evidence of the service

FULL TEXT: FREE DOWNLOAD SERVQUAL

A conceptual model of service quality and its implications for future research

Journal of Marketing Vol. 49 (Fall 1985), 41-50.

AUTHOR:
A.Parasuraman
Valarie A. Zeithaml
Leonard L. Berry

ABSTRACT:

The attainment of quality products and services has become a pivotal concern of the 1980s. While quality in tangible has been described and measured bu marketers, quality in services is largely undefined and unresearched. The authors attempt to rectify this situation bu reporting the insights obtained in an extensive exploratory investigation of quality in four service businesses and by developing a model of service quality. Proportions and recommendations to stimulate future research abotu service quality are offered.

Directions for Future Research:

1. A need and an opportunity to develop a standard instrument to measure consumers’ service quality perceptions.
2. Consumers’ quality perceptions are influenced by a series of distinct gaps occurring on the marketers’ side.
3. Examine the nature of the association between service quality as perceived by consumers and its determinants.
4. The usefulness of segmenting consumers on the basis of their service quality expectations is worth exploring.
5. Expected service—a critical component of perceived service quality –in addition to being influenced by a marketer’s communications, is shaped by word-of –mouth communications, personal needs, and past experience.

FULL TEXT:  FREE DOWNLOAD SERVQUAL

Issues in Brand Rejuvenation Strategies

Expect Advertising White Paper, 04-Juli-2006

AUTHOR:
 Venktesh Babu. M

SUMMARY:

This study looks at the concept of Brand Rejuvenation, which is gaining momentum with the increase in the number of brands failing quickly after launch. The study details out the various aspects of Brand Rejuvenation involved in the FMCG sectors.

The study gives a brief gist of the various causes for brand rejuvenation, the methods of rejuvenation and also the issues in brand rejuvenation. The study includes insights from the people involved in branding for various companies and many case studies of brands that have been revitalized, as well as the process of rejuvenation from the perspective of the manufacturer.

FULL TEXT: FREE DOWNLOAD BRAND REJUVENATION

PENGARUH TINGKAT KEPUASAN TERHADAP LOYALITAS NASABAH TABUNGAN PERBANKAN DI WILAYAH ETNIK BUGIS

analisis, Volume 1, Nomor 2, Maret 2004

AUTHOR:
Alida Palilati
Staf Pengajar pada Fakultas Ekonomi, Universitas Haluoleo, Kendari

ABSTRACT:

The study tries to test the impact customers satisfaction on the bank loyality. The data were  collected from 477 customers in 7 sample areas selected by simple random sampling. The study reveals that there is no significant correlation between adequate satisfaction and loyality. The desired satisfaction correlated significantly and negatively with loyality, meaning that if the customers dissatisfaction increases, their loyality will decrease. However the customers will be loyal in their willingness to accept low interest or high cost as their willingness to pay more to the company they trust. The dominant factors affecting the loyality are professionalism of the staff, interactive relations, and bank image. 

Keywords: customers, satisfaction, bank, loyality

FULL TEXT: FREE DOWNLOAD KEPUASAN-LOYALITAS

LEARNING REBRANDING FROM EXPERIENCE OF –2007

AUTHOR:
Pooja Bahl
Jayashree Badal
Priya Sabhlok

ABSTRACT:

WE live in an age when attitudes are not to be simply kept deep within but must be slipped on as a T-shirt or footwear. And company names need not be anything to do with the promoters but are to reflect ideals even if unreachable. When a brand owner revisits the brand with the purpose of updating or revising based on internal or external circumstances. Rebranding is often necessary after an M&A or if the brand has outgrown its identity/marketplace. The decision to rebrand is about much more than a change of logo, and should not be taken lightly - it can mean making changes to the very heart of a company.New year, new logo. As makeover mania takes hold, some of the world's most iconic brands are starting the year with a new look. ITV has ditched its yellow and blue boxes, computer chip maker Intel has introduced a new strapline, and telecommunications giant AT&T has undergone a facelift.Like any image overhaul, a rebrand can enable a company to update its message, signal a change in direction or appeal to new audiences. For every business, the health of its brand is key to its success."The brand is the emotional heart of the business," says Clare Salmon, director of marketing and strategy at ITV. "If the heart stops beating, the beast is going to die."For ITV this is its fourth rebrand in the past 10 years; the latest aims to give the broadcaster more clarity in the digital TV landscape. Intel is casting off its 37-year-old logo, "Intel Inside", for the more futuristic "Intel. Leap Ahead" and AT&T has a new identity to expand its appeal in the global market.But as brands cast off the old, they could be waving goodbye to loyal.

Rebranding is about striking out one dictionary meaning and inserting another,rebranding should "create some surprises" around the brand, inviting consumers to reassess their opinion.The risks of a rebrand can be huge, but get it right and it can boost and refresh a business. James Murphy, chief executive of advertising agency RKCR, worked on an overhaul of retailer Marks & Spencer at a time when the company was on its knees. Retail tycoon Philip Green was bidding for the company, and no less than a "symbolic refreshment of the whole business" was needed. The new logo "Your M&S" was the result, and it has helped turn the company around.Successful rebrands are about balance.The value of the brand remains while signalling a change in direction. "It should be about a positive evolution not a desperate revolution." A frequent pastime among the big players is to engage in Rebranding, with as much fanfare and market survey as they do for changing tiles in their bathrooms.

The main objective of paper is to know hen,why and how to rebrand. I have tried to find answers to few questions:What is orginal brand and what to change in it? What are drivers of rebranding?What are the issues that lead to decision of rebranding? What are the potential benefits of rebranding? Can rebranding hamper a company’s image or working? What are the strategies of rebranding? How many companies have undergone process of rebranding in 2007  under what circumstances? What is the impact of rebranding on consumers loyalty? In year 2007 many organisation’s have undergone through process of rebranding. Hutch turned to Vodafone, Air Deccan to Kingfisher, new logo of ZEE Television,etc are few of the companies which have undergone process of rebranding. With this paper I have tried to highlight why, when, how, rebranding was adopted and how successful is it. We always learn from past and by this paper we can learn what are pros and cons of rebranding and how rebranding can be turned to success.

FULL TEXT: FREE DOWNLOAD REBRANDING

Corporate Rebranding: Learning from Experience

KINGSTON BUSINESS SCHOOL
Kingston University Occasional Paper Series No 48
Date: February 2002

AUTHOR:
Wendy Lomax, Martha Mador and Angelo Fitzhenry

ABSTRACT:

The arena of corporate re-branding has seen considerable activity in recent years, with many organisations treating a change of name as a prerequisite to transforming their image. So the Post Office is re-named Consignia, and the Spastics Society is reborn as Scope. Past constraints are relieved by a new name. But, although much has been spent on this process, there is little in the public domain to enable us to benefit from the experiences of these companies. This qualitative study examines seven UK-based organisations which have re-branded in the past five years. The sectors are diverse, ranging from energy to charity. Depth interviews were conducted with key decision makers in each organisation, with the aim of capturing their experiences of re-branding. The aim was to understand better the complex and infrequent process of re-naming, and to identify key issue areas which those undertaking a re-branding process need to manage. Ultimately, this will contribute to the development of a best practice model so that other companies might benefit from their experience.

FULL TEXT: FREE DOWNLOAD REBRANDING

Axor Urquiola by Patricia Urquiola

Patricia Urquiola is both a designer and architect. This is reflected in her creations. Her architecture, interior design and product design have one thing in common: they dump conformity, convention and rigid structures. In a freely designed space she creates harmonious collections which reflect life and poetry, passion and sympathy.

In the new Axor Urquiola bathroom planning brochure, Patricia Urquiola demonstrates with various planning suggestions that from her point of view this room has its very own charm due to its characteristic balancing act between intimacy and togetherness, hiding and revealing, dividing and sharing. She further points to the fact that space in the bathroom are places where everybody takes care of their own needs and feels comfortable in doing so; yet these spots can be changed into places of togetherness if one desires to do so. 

The brochure offers inspiration to all those who want to engage with the bathroom as a feelgood space, who want new approaches, more quality of life and bring innovative products into the bathroom. The planning concept explains the stylistic approach of the designer and demonstrates in a graphic way how adaptable and diverse Axor Urquiola can be, either in an Axor Urquiola bathroom concept or in one of the four single bathrooms contained within it. Bathroom planning with creative freedom: for individuality and a very personal mix of styles.

The Axor Urquiola bathroom planning brochure offers a wide range of information with technical data regarding the free-standing heater, including detailed descriptions of installation sequences, lists of producers of complementary products such as furniture, lamps or floor coverings as well as structural requirements, which will make the planning and implementation of the project easier. 

Be inspired by the design ideas and planning scenarios in your exclusive advance extracts from the Axor Urquiola bathroom planning brochure. 



Come in and check out the stunning Axor Urquiola display in the Soak showroom.

Relationship development and marketing communication: an integrative model

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, VOL. 16 NO. 3 2001, pp. 167-182,

AUTHOR:
Poul Houman Andersen
Professor, Department of International Business, The AÊ rhus School of  Business, AÊ rhus, Denmark

ABSTRACT:

Develops a model which integrates the development of marketing relationships with marketing communication practice. Especially within the realm of relationship marketing thinking, communication may be understood as an act of persuasion. Using three classical rhetorical elements, we may see this process as developing an understanding of the communicator's intentions and qualities (ethos) and the communication climate (pathos), both of which are necessary for engaging in constructive dialogues with customers (logos). On this basis, the paper outlines a model  for  integrating practices of marketing communication with relationship building and illustrates the model using a case study from a Danish bank as a reflective device.

Keywords Relationship marketing, Marketing communications, Channel relationships,
Industrial marketing

FULL TEXT: FREE DOWNLOAD RELATIONSHIP MARKETING COMMUNICATION

RETAIL STORE IMAGE: ANALYSIS OF THE IMPLICATIONS FOR STORE POSITIONING

REAd – Special Issue 36 Vol. 9 No. 6, nov-dec 2003

AUTHOR:
Janaina de Moura Engracia Giraldi
Paula Bulamah Spinelli
Edgard Monforte Merlo

ABSTRACT:

The present paper analyses the importance of store image and store brands management for the competitiveness of the retail sector. After a brief bibliographic survey on the several definitions concerning store image and its components, strategic considerations about the use of stores brands by retailers are analyzed. The instruments to measure retail store image are also outlined. Next, the impact that store image exerts on store positioning and also on satisfaction and loyalty is studied. Another aspect approached is the influence of store image on the store choice process. Finally, store image and store brands are empirically studied through a case study on a large national retail chain.  In this part, the use by this company of instruments to measure store image as a tool to assist decision making related to the long-run marketing programs is verified. The main managerial aspects with regard to the store image were investigated.

Key-words: retail, store image, positioning

FULL TEXT: FREE DOWNLOAD STORE IMAGE

REBRANDING AIR MINUM DALAM KEMASAN AQUACUI

Prosiding Seminar Nasional Manajemen Teknologi IV
Program Studi MMT-ITS, Surabaya 5 Agustus 2006

AUTHOR:
Welin Kusuma, Maya Luciawati
Program Certified Professional in Brand Development
Jurusan Manajemen Pemasaran Universitas Kristen Petra

ABSTRACT:

PT Aneka Tirta Sukoindo merupakan produsen air minum dalam kemasan (AMDK) bermerek "Aquacui" yang didirikan pada tanggal 1 Januari 2003 dan berlokasi di Sukorejo-Pandaan. PT Aneka Tirta Sukoindo baru-baru ini mendapat surat tuntutan (somasi) dari PT Aqua Golden Mississippi, pioneer company sekaligus market leader dalam industri AMDK di Indonesia. Alasan yang melatarbelakangi PT Aqua Golden Mississippi meluncurkan surat tuntutan kepada PT Aneka Tirta Sukoindo untuk segera menghentikan penggunaan merek Aquacui karena adanya unsur kata "aqua" yang melekat dalam merek "Aquacui". PT Aqua Golden Mississippi mengklaim bahwa merek dagang Aquacui memiliki kemiripan bunyi dengan merek dagang Aqua, merek dagang AMDK  milik PT Aqua  Golden Mississippi. Karena tuntutan hukum tersebut maka PT Aneka Tirta  Sukoindo perlu   melakukan rebranding terhadap merek dagang Aquacui. Rebranding merupakan proses mendefenisikan ulang strategi dan positioning merek yang dapat berupa perubahan nama dan perubahan penampilan (simbol visual dan desain kemasan). Proses rebranding produk AMDK Aquacui dilakukan karena alasan respon terhadap krisis akibat gugatan dari PT Aqua Golden Mississippi dan untuk memperbaiki image produk di pasaran. Hasil rebranding pada produk AMDK Aquacui milik PT Aneka Tirta Sukoindo ini mendefenisikan ulang nama merek, brand core, positioning merek, kepribadian merek, budaya merek, arsitektur merek, identitas visual merek, dan strategi komunikasi merek.

Keywords: brand, rebranding, air minum dalam kemasan.

FULL TEXT: FREE DOWNLOAD REBRANDING

Place branding architecture for eco-tourism

Rajagopal and Rajagopal, A. (2009) ‘Place branding architecture for eco-tourism’, Int. J. Leisure and Tourism Marketing, Vol. 1, No. 1, pp.58–69.

AUTHOR:
Rajagopal
Amritanshu Rajagopal

ABSTRACT:

The number of international tourists leaning on ecological attractions is rapidly increasing and as the demand for access to eco-tourism is outpacing capacity, some companies are in race to drive profit by creating destinations. Such trend in tourism industry as an outgrowth of globalisation has paved the path for place branding. The concept of place branding has run over various social, political and economic conflicts in developing as strong brand perspectives; there is a need to define and implement brand architecture strategies to empower place branding concept. Broadly, brand architecture is concerned with the pedigree of brands of a firm, role of specific brands and the relationship between sub-brands. The paper discusses the stages of brand architecture and role of brand audit to manage the brand portfolio of an eco-tourism firm. Discussion in the paper also delineates the managerial perspectives in optimising the performance of ecological place brands.

Keywords: eco-tourism; rural tourism; leisure services; brand architecture; brand audit; brand value; brand positioning; customer choice; brand personality; branding strategy.

FULL TEXT: FREE DOWNLOAD ECOTOURISM

Effects of Service Quality on Customer Satisfaction and Customer Loyalty: Example of Marmara University Hospital

March 19, 2009

International Congress on Performance and Quality in Health (Uluslararasi Saglikta Performans ve Kalite Kongresi), March 19-21, 2009, Antalya, Turkey

AUTHOR:
Dr. D. Selcen Ö.Aykaç
Dr. Serkan Aydın
Doç. Dr. Metin Ates
Dr. Ayse Tansel Çetin

ABSTRACT:

This study employs six dimensions of service quality scale that is developed by Carman  (2000) and Kara et al. (2005) to better understand the factors underlying healthcare customers’ perceptions of service quality. These dimensions investigated are namely tangibility, reliability, responsiveness, assurance, courtesy and empathy. Sampling has been conducted at the Marmara University Hospital between June 1st and July 15th 2007. Purposive convenient sampling has been employed to 183 inpatients. Through a 5 point Likert-type scale, healthcare customers’ expectations of a perfect service provider has been compared with the practices Marmara University Hospital to determine if there are any gaps. Quality of the Marmara University Hospital’s healthcare services has been analyzed together with its effects on customer satisfaction and customer loyalty through a regression analysis.

Key Words: Service quality, Customer satisfaction, Customer loyalty, Healthcare services

FULL TEXT: FREE DOWNLOAD SERVQUAL on SATISFACTION

IMPACT OF SERVICE QUALITY, TRUST, AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY

ABAC Journal Vol. 29, No. 1 (January-April 2009, pp.24-38)

AUTHOR:
Mohammad Muzahid Akbar
Noorjahan Parvez

ABSTRACT:

This research has proposed a conceptual framework to investigate the effects of customers’ perceived service quality, trust, and customer satisfaction on customer loyalty. To test the conceptual framework, structural equation modeling (SEM) has been used to analyze the data collected from 304 customers of a major private telecommunication company operating in Bangladesh. The results of the study indicate that trust and customer satisfaction are significantly and positively related to customer loyalty. Customer satisfaction has found to be an important mediator between perceived service quality and customer loyalty. A clear understanding of the postulated relationships among the studied variables might encourage the mobile service provider(s) to figure out appropriate course of action to win customers’ trust by providing better services in order to create a loyal customer base.

FULL TEXT: FREE DOWNLOAD SERVQUAL, TRUST, SATISFACTION, AND LOYALTY

MENAKAR KEKUATAN DAN KEUNGGULAN INDUSTRI TELEVISI LOKAL DI ERA OTONOMI

Jurnal Ilmiah SCRIPTURA, Vol. 2, No. 1, Januari 2008: 56 - 62

AUTHOR:
Gatut Priyowidodo
Jurusan Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Kristen Petra
Jalan Siwalankerto 121-131 Surabaya 60236

ABSTRACT:

The development of industrial television has two sides. In one hand, it gives  blessing but on the other hand  posses some disadvantages. In autonomy era since 1999, all regional administratives have big opportunities to establish television station. Therefore, they are competing to invite some investors to come. Such as, Bali Post from Bali found Yogya TV, Jawa Pos came to Batam and found Batam TV etc. They are aware that it isn’t difficult to manage media firm. TV has more influence than radio or print media. Since 1950, all country in the world had used TV as media to campaign or to socialize their program to people. TV is an effective tool to deliver message to audience. Basicaly, human prefers audio-visual activity than to read or to listen. Through TV, they can take information, entertainment, and also education values. By 2009, there will be more than two hundred television stations established in some cities in Indonesia. Finally, the audiences will have more channels to watch. 

 

Keywords: television, industrialization, investor

FULL TEXT: FREE DOWNLOAD INDUSTRI TV LOKAL

ANALISA SEGMENTASI, PENENTUAN TARGET DAN POSISI PASAR PADA RESTORAN STEAK DAN GRILL DI SURABAYA

JURNAL MANAJEMEN PERHOTELAN, VOL. 2, NO. 2, SEPTEMBER 2006: 76-85

AUTHOR:
Serli Wijaya
Dosen Program Manajemen Perhotelan, Fakultas Ekonomi Universitas Kristen Petra Surabaya

Gunawan Adi Chandra
General Manager CLV Restaurant Surabaya

ABSTRACT:

Dari sejumlah restoran steak dan grill di Surabaya, tidak banyak yang berhasil melakukan diferensiasi yang bisa diidentifikasi oleh konsumen. Hasil penelitian menjelaskan bahwa konsumen restoran steak dan grill di Surabaya dapat dibagi menjadi lima segmen, dimana setiap segmen mempunyai karakteristik yang berbeda-beda. Hasil penelitian juga mengungkap bahwa anggota tiap segmen adalah menyebar, dimana tidak ada satu pun restoran yang hanya dikunjungi oleh satu segmen. Setiap segmen sebenarnya mempunyai perbedaan profil dan perilaku sehingga berpengaruh terhadap pilihan konsumen pada salah satu restoran.

Kata kunci: Restoran steak dan grill, segmentasi pasar, target pasar, posisi pasar.

 

(Amongst steak and grill restaurants in Surabaya, only few of them had succeeded in conducting the differentiation which can be well-identified and recognized by consumers. The result of this research reveals that customers of steak house and grill in Surabaya could be divided into five clusters, where each cluster has their own distinguished characteristics. The result also shows that the member of every cluster is disseminated,  where all six restaurants are visited by all five segments, only in a different proportion. Keywords: steak and grill restaurant, market segmentation, market targeting, market positioning).

FULL TEXT: FREE DOWNLOAD STP

PERUMUSAN STRATEGI PEMASARAN MELALUI PENENTUAN PRIORITAS TRAPEZOIDAL FUZZY NUMBER (Studi Kasus Industri Minuman Tradisional)

JURNAL TEKNIK INDUSTRI VOL. 8, NO. 2, DESEMBER 2006: 131-140

AUTHOR:
Nunung Nurhasanah
Jurusan Teknik Industri, Universitas Bina Nusantara, Jakarta

ABSTRACT:

Persaingan di dunia industri semakin ketat seiring dengan terus meningkatnya laju pertumbuhan industri. Persaingan ini mengakibatkan setiap industri lebih jeli dalam merumuskan strategi pemasaran perusahaannya. PT. X merupakan industri minuman tradisional yang berada pada skala Industri Kecil Menengah. Permasalahan utama industri ini adalah terbatasnya dana untuk mengembangkan usaha dan menjalankan kegiatan pemasaran. Saat ini pertumbuhan pasar industri sebesar 16,67%, sedangkan pangsa pasar relatif terhadap pesaing utama adalah 0,07. Matriks Boston Consulting Group menyatakan bahwa perusahaan berada pada posisi tanda tanya. Terdapat 13 variasi yang ditawarkan untuk menentukan prioritas kepentingannya oleh 7 orang pakar. Sebanyak 3 strategi terpilih melalui Trapezoidal Fuzzy Number, yaitu menambah pasar baru melalui pengembangan produk baru (72,72), bermitra dalam investasi (71,50) dan menerobos pasar yang ada (70,93). Strategi pertama dirumuskan dengan mengembangkan variasi kemasan dan variasi produk. Strategi kedua dirumuskan dengan sikap proaktif perusahaan dalam mencari informasi mengenai investor untuk menjalin kerjasama dalam bidang investasi dengan perusahaannya. Strategi ketiga dirumuskan dengan sikap dan komitmen perusahaan untuk menjamin ketersediaan produk dan menjaga kualitas produk.

Kata kunci: industri minuman tradisional, matriks boston consulting group, trapezoidal fuzzy number,
strategi pemasaran.

FULL TEXT: FREE DOWNLOAD PERUMUSAN STRATEGI

ANALISIS MINAT KONSUMEN UNTUK BERTRANSAKSI PADA PERBANKAN SYARIAH DI KOTA YOGYAKARTA

SINERGI
Kajian Bisnis dan Manajemen
Edisi Khusus on Marketing 2005
Hal. 31 - 40

AUTHOR:
Erwin Burhanudin
Alumni Magister Manajemen Universitas Islam Indonesia
Siti Nurul Ngaini
Fakultas Ekonomi Universitas Islam Indonesia

ABSTRACT:

Berdasarkan analisis data dan pembahasannya penelitian ini menyimpulkan bahwa minat konsumen untuk bertransaksi pada perbankan syariah di kota Yogyakarta cenderung negatif dan norma subyektif lebih dominan pengaruhnya dibandingkan dengan sikap konsumen dalam mempengaruhi minat masyarakat dalam melakukan transaksi di perbankan syariah.

Kata Kunci: Sikap dan Minat Konsumen, Norma Subyektif, dan Perbankan Syariah.

FULL TEXT: FREE DOWNLOAD MINAT KONSUMEN

INTRO:

Tonggak perbankan syariah di Indonesia dimulai pada tahun 1992, diawali dengan didirikannya Bank Muammalat Indonesia. Dipicu oleh UU No. 10 tahun 1998,  bank-bank konvensional yang menguasai pasar mulai melirik dan membuka unit usaha syariah. Sampai dengan Februari 2004, tercatat baru 2 bank umum yang beroperasi secara syariah, yakni Bank Muamalat Indonesia dan Bank Mandiri Syariah. Sementara bank umum yang menyelenggarakan unit usaha syariah yakni Bank BNI, Bank IFI, Bank Jabar, Bank Danamon, Bank Bukopin, Bank Internasional Indonesia, HSBC, Bank BRI. Data ini belum termasuk 82 BPR Syariah yang tersebar di berbagai daerah di  Indonesia. Dengan jaringan sebanyak itu, perbankan syariah nasional per Januari 2004 telah memiliki aset dan kewajiban sebesar Rp. 8,757 triliun (tidak termasuk aset BPR Syariah). Jika dibandingkan dengan aset per November 2003 saja sebesar Rp. 7,4 triliun dengan posisi akhir tahun 2002, maka pertumbuhannya mencapai 84 persen dalam 3 tahun terakhir. Tidak heran perbankan syariah di Indonesia mendapat predikat "the biggest and the fastest growing Islamic banking market in the world".

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AN ANALYSIS REGARDING DESCRIPTIVE DIMENSIONS OF BRAND EQUITY

Management & Marketing
Volume (Year): 5 (2007)
Issue (Month): 1 (November)
Pages: 132-139
 Revista publicata de doua ori pe an de catre Editura Universitaria Craiova
 

AUTHOR:
 Assistant Ovidiu Ioan MOISESCU
PhD Student Oana Adriana GICĂ
Babes Bolyai University of Cluj-Napoca

ABSTRACT:

The competitive potential of any company is significantly influenced by the brands held in the company’s portfolio. Brands are definitely valuable marketing assets. As the brand is a central element of any marketing strategy it is essential to be aware of the descriptive dimensions of its equity. This paper tries to outline these dimensions as follows: brand loyalty, brand awareness, brand perceived quality, brand personality, brand image, brand identity and brand associations, as analyzed in the specialized literature. Identifying and comparing different approaches regarding each brand equity dimension and revealing interdependencies between these dimensions, focusing on the importance of scientifically determining their role in generating a long-term increase in marketing efforts efficiency, are among the main objectives of this paper.

Keywords: brand equity, core brand values

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THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERS’ BUYING DECISION AND PERCEIVED RISK ASSESSMENT

Management & Marketing
Volumul 7, nr. 1/2009
Revista publicata de doua ori pe an de catre Editura Universitaria Craiova

AUTHOR:
Lecturer PhD Ovidiu I. MOISESCU
Babeş-Bolyai University of Cluj-Napoca

ABSTRACT:

Brand awareness, as one of the fundamental dimensions of brand equity, is often considered to be a prerequisite of consumers’ buying decision, as it represents the main factor for including a brand in the consideration set. Brand awareness can also influence consumers’ perceived risk assessment and their confidence in the purchase decision, due to familiarity with the brand and its characteristics. On the other hand, brand awareness can be depicted into at least two facets – unaided (brand recall) and aided (brand recognition) – each of the two facets having its more or less effective influence on buying decision and perceived risk assessment. This paper tries to reveal, on one hand, the importance of unaided brand awareness when it comes to consumers’ buying decision and, on the other hand, the importance of aided brand awareness when assessing the perceived risk associated with the purchase. The analysis is conducted in a comparative manner, considering the case of durable versus non-durable products, and with focus on urban Romanian consumers.

Keywords: brand aided and unaided awareness, brand choice, perceived risk

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Brand Awareness and the Evaluation of Search Results

 WWW 2007 / Poster Paper
Copyright is held by the author/owner(s).
WWW 2007, May 8–12, 2007, Banff, Alberta, Canada.
ACM 978-1-59593-654-7/07/0005.

AUTHOR:
Bernard J. Jansen
Mimi Zhang
Ying Zhang

ABSTRACT:
We investigate the effect of search engine brand (i.e., the identifying name or logo that distinguishes a product from its competitors) on evaluation of system performance. This research is motivated by the large amount of search traffic directed to a handful of Web search engines, even though most are of equal technical quality with similar interfaces. We conducted a laboratory study with 32 participants to measure the effect of four search engine brands while controlling for the quality of search engine results. There was a 25% difference between the most highly rated search engine and the lowest using average relevance ratings, even though search engine results were identical in both content and presentation. Qualitative analysis suggests branding affects user views of popularity, trust and specialization. We discuss implications for search engine marketing and the design of search engine quality studies.

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