ANALISIS PASAR PELANGGAN PRIA PRODUK FACIAL WASH DI KOTA SURABAYA

JURNAL MANAJEMEN PEMASARAN, VOL. 2, NO. 1, APRIL 2007: 21-30

AUTHORS:
Yohanes Sondang Kunto

Inggried Kurniawan Khoe

ABSTRACT:

Within time, it’s not only metrosexual men using cosmetic specialized for men but also men in general. One of the most dominant cosmetic products is facial wash for men.In terms of psychographics, men can be segmented into metrosexual (13%), moderate men (29%), and conservative men (58%). The percentages ratio of segments between user and non-user indicate that decision to use facial wash already acceptable in every psychographics segments.CHAID analysis found that the ability of facial wash to soften face and created uniquely for men are strongly related to satisfaction. Both attributes are under service, which make wrong management from facial wash producer could lead into opportunity for new brands to enter the market.

Keywords: facial wash, metrosexual, moderate men, conservative men, CHAID.

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Mengembangkan Electronic Commerce di Indonesia : Aspek Teknologi, Bisnis, dan Hukum

Indonesian Information Society Initiative
Gadjah Mada University
Yogyakarta – Indonesia

AUTHORS:
F. Soesianto
Stephane Bressan
Herry Ginanjar
Ismail Khalil Ibrahim

ABSTRACT:

The growth of the Internet and the World Wide Web has already a significant impact on business, industry, education, environment sectors, and our personal and profesional life. At present, electronic commerce is one of the fastest growing technologies that have evolved in a remarkably short time. Wide range of new, complex, distributed applications are emerging in the e-commerce environment, most notably, e-shops, eauctions, e-catalogs, supply chain management systems, and agent-mediated e-commerce system. Enabling technologies like Java and distributed component architecture have lead to the development of new  ecommerce architectures and infrastructures, Web data models, cooperation and negotiation models, and security mechanisms. We argue that neither the problem, nor principle, methods, and techniques for the systematic, engineering of e-commerce architectures are fully understood and to our knowledge, there is no foundation of research or experience in Indonesia that is concerned to underpin these e-commerce based bussines models and applications and as a consequence, most componies are forced to select e-commerce applications on an ad hoc basis. The main goal of the paper is to address the main research issues that will help in identifying the principles, methods, and techniques to assist in the systematic engineering of ecommerce applications in Indonesia in general and Riau in particular. We will show how to enhance and extend existing  infrastructure to facilitate the development of e-commerce and Web-based information system from technological, business, and legal perspectives.

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ANALISIS ORIENTASI PERUSAHAAN DAN STRATEGI BAURAN PEMASARAN EKSPORTIR DI BALI (Studi Kasus pada CV “Garuda Bali”)

BULETIN STUDI EKONOMI Volume 11 Nomor 1 Tahun 2006

AUTHOR:
I Gusti Ngurah Jaya Agung Widagda K.

ABSTRACT:

The disaster happened in Indonesia in general and in Bali especially had caused mess  and disorder economic and global economic fluctuation recently caused every company had to face an “uncertainty” situation. All efforts and ways had been taken by companies to anticipate such symptom; but some companies were able to overcome, some failed. Company orientation is very important to give direction to the companies where to step. CV Garuda Bali only follow the concept of which orientation is only to the customers, but marketing mix with variables including segmentation strategy, targeting, positioning and marketing mix strategy. In general we can say that the companies have applied segmentation and targeting well while company positioning has not been realized because the products produced have no trade mark yet. For marketing mix strategy has applied successfully, even though the strategies have not been explained in detail.

Key words : company orientation, marketing strategy, marketing mix

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Peran Mass Customization Dan Basic Market Orientation DalamMeningkatan Kinerja Pemasaran

The 2nd National Conference UKWMS
Surabaya, 6 September 2008

AUTHOR:
Gendut Sukarno

ABSTRACT:

Perkembangan industri semakin meningkat ditandai dengan semakin banyak perusahaan dengan berbagai macam produksinya. Memasarkan suatu produk bukan hanya menjual atau menukarkan barang dengan sesuatu, akan tetapi memasarkan produk sekaligus berusaha memenuhi kebutuhan dan keinginan konsumen, sehingga konsumen merasa puas. Kondisi seperti ini akan menimbulkan persaingan yang ketat diantara perusahaan – perusahaan yang menawarkan produk sejenisnya. Secara konseptual terdapat banyak cara untuk mencapai dan melanggengkan kinerja pemasaran, salah satu diantaranya adalah dengan berorientasi pelanggan dan pesaing agar dapat meningkatkan kinerjanya. Berorientasi terhadap pelanggan dan pesaing adalah salah satu  metode yang dapat digunakan apabila perusahaan ingin unggul dalam persaingan. Ada tiga dimensi dalam berorientasi pelanggan dan pesaing, yaitu customization, basic market orientation dan competitive benchmarking. 

Penelitian ini bertujuan untuk menganalisis model konseptual Mass Customization dan Basic Market Orientation Terhadap Kinerja Pemasaran Produk Merek “Viva” di Surabaya. Diharapkan dapat membantu pimpinan perusahaan dalam mengambil keputusan dalam meningkatkan dan menjaga eksistensi industri kosmetik produksi dalam negeri. Sampel yang digunakan dalam penelitian ini adalah counter atau pedagang /toko di Surabaya sebanyak 100.

Metode analisis yang digunakan dalam penelitian ini adalah Structural Equation Modeling [SEM], dan pengukuran modelnya adalah Confirmatory Factor Analysis [CFA]. Dengan menggunakan AMOS 4.01 hasil pengujian menunjukkan bahwa mass customization berpengaruh signifikan dan positif terhadap kinerja pemasaran Produk Merek “Viva” di Surabaya terbukti kebenarannya. Demikian juga basic market orientation berpengaruh signifikan dan positif terhadap kinerja pemasaran Produk Merek “Viva” di Surabaya terbukti kebenarannya.

Keyword : Mass customization, basic market orientation, kinerja pemasaran.

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PEMENUHAN KEPUASAN PENGGUNAAN INTERNET OLEH PENELITI BADAN LITBANG PERTANIAN DI BOGOR

Jurnal Perpustakaan Pertanian Vol. 14, Nomor 1, 2005

AUTHOR:
Sri Retno Andarwati
Bambang S. Sankarto

ABSTRACT:

A research had been conducted to study the usage of internet and the level of gratification obtained by researchers of the Indonesian Agency for Agricultural Research and Development. The study aimed to analyze correlation between internet usage (intensity, type of information, researcher speciality) and the gratification (information suitability, private usage and pleasure). The study was conducted in November 2002 up to January 2003 toward the researchers in three research institutes located in Bogor. Simple random sampling was applied to meet research sample whereas the data obtained by questionnaire. While Likert scale was used to assembly the questions proposed. Research results showed that the more high education level and researcher strata, the more internet access frequency. The level of gratification in obtaining information from on-line resources was influenced by the intensity of accessing internet; the more intense and obtain conform and adequate information, the more high level of gratification. The development of internet usage among the researchers was affected by the level of gratification including knowledge, suitable information, and private usage and entertainment.

Keywords: Internet, researcher, uses and gratification, Indonesian Agency for Agricultural Research and Development

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Peranan Knowledge Management dalam Internasionalisasi Jasa Pendidikan Tinggi Indonesia

The 2nd National Conference UKWMS
Surabaya, 6 September 2008

AUTHOR:
Benedictus Karno Budiprasetyo

ABSTRACT:

The implementation of the competitive advantage development in the resource-based theory depends on the human capital factor, specifically on the knowledge level as a key variable that influenced the resource of the firms to gain the positional advantage within the industry and to achieve the sustainable competitive advantage in the long-term. Knowledge as a competitive asset and a value factor of the higher education services industry should be explored in the context of internationalization strategy implementation. Hence, this empirical research explores how the knowledge management development influences the management behavior of the higher education institution and the implementation of the internationalization strategy. Using PLS model estimation, it founded that the knowledge management development influence the implementation of the internationalization strategy (OSE:.50 and R2:.28)  indirectly through the management behavior (OSE:.54 and R2:.29). This research result was a new phenomenon, since the previous research results shows a direct influence of the knowledge management development to the internationalization strategy implementation. This result directing the conclusion that internationalization behavior of a higher education services industry was quite different that the manufacturing or trading industry.

Keywords : knowledge management, sustainable comptitive advantage, higher education management, resource-based approach.

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PENGARUH TRUST IN A BRAND TERHADAP BRAND LOYALTY PADA KONSUMEN AIR MINUM AQUA DI KOTA DENPASAR

THE EFFECT OF TRUST IN A BRAND TO LOYALTY OF AQUA DRINK WATER CUSTOMERS IN DENPASAR CITY
BULETIN STUDI EKONOMI Volume 13 Nomor 2 Tahun 2008

AUTHOR:
Gede Riana

ABSTRACT:

This research is aimed to study empirically the effect of trust in a brand variable which includes brand characteristic, company characteristic and consumer – brand characteristic to brand loyalty. The mark being researched is drink water of Aqua of which respondents are take from the use of Aqua drink water in Denpasar City.

The result of this research shows that simultaneous and partial variable of trust in a brand have significant effect to brand royalty. The effect of trust in a brand to brand royalty is 0.971 with significance level of 0.000. While partially, the effect of trust in a brand variable is as follows: first, the brand characteristic has significant effect to brand loyalty with beta coefficient of 0.668 with significance level of 0.000, where brand characteristic has dominant effect to brand loyalty. The company characteristic has significant effect to brand loyalty with beta coefficient of 0.224 with significance level of 0.000. Consumer – brand characteristic also has significant to brand loyalty with beta coefficient of 0.165 with significance level of 0.000

In the effort to increase loyalty to brand, the company must increase and maintain trust of customers to the company. Brand characteristic is as one of the most dominant variable must remain to be controlled directly by the company.

Key words: trust in a brand, brand loyalty

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Pengaruh Kemasan Terhadap Kesan Kualitas (Studi Kasus Produk Sampo Di Indonesia Dengan Menggunakan Metode Penelitian Kualitatif)

The 1st PPM National Conference on Management Research “ Manajemen di Era Globalisasi”
Sekolah Tinggi Manajemen PPM, 7 November 2007

AUTHORS:
Rizka Miladiah Ervianty
Herry Hudrasyah

ABSTRACT:

Kemasan mempunyai peranan yang sangat penting dalam pemasaran. Selain ia harus berfungsi sebagai wadah dan pelindung isi produk, kemasan harus mampu pula menarik perhatian konsumen. Kemasan yang mampu menarik perhatian konsumen merupakan kemasan yang dapat memberikan gambaran awal mengenai kualitas dan nilai produk yang ditawarkan kepada konsumen. Gambaran awal mengenai keseluruhan kualitas suatu produk yang diharapkan oleh konsumen untuk memenuhi kebutuhannya dinamakan kesan kualitas. Penelitian ini menggunakan metode penelitian kualitatif dan bertujuan untuk mengetahui pengaruh kemasan terhadap kesan kualitas pada produk sampo di Indonesia. Peneliti memilih produk sampo sebagai salah satu objek penelitian karena industri produk sampo merupakan salah satu industri consumer goods yang mempunyai persaingan ketat di Indonesia.

Kata kunci: Kemasan sampo, kesan kualitas, metode kualitatif

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ANALISA PENGARUH TIPE KEPRIBADIAN DAN GAYA KOMUNIKASI PUBLIC RELATIONS MANAGER HOTEL ”X” SURABAYA DALAM MEMBANGUN HUBUNGAN BAIK DENGAN MEDIA DAN MENINGKATKAN PUBLISITAS

JURNAL MANAJEMEN PERHOTELAN, VOL. 2, NO. 2, SEPTEMBER 2006: 86-96

AUTHOR:
Adriana Aprilia
Junaedi Wijaya
Yenny Wiyanto

ABSTRACT:

This research aims to examine the influence of personality type and communication style of public relations hotel “X” Surabaya on media relations and also to examine whether good media relations can increase publicity. It also aims to examine the effectiveness of personality type and communication  style from the journalist’s point of view. It is a qualitative research. Result reveals that personality type and communication style influence good media relations. Nevertheless, good media relation has less effect in increasing publicity. The journalist stated that the personality type and communication style shown by the PR manager have been effective.

Keywords: personality type, communication style, good media relations, public relations, media, publicity.

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HASIL PENDAFTARAN (LISTING) PERUSAHAAN/USAHA SENSUS EKONOMI 2006

Berita Resmi Statistik No. 05/01/Th. X, 2 Januari 2007

FREE DOWNLOAD

AUTHOR:
BADAN PUSAT STATISTIK (BPS.GO.ID)

OVERVIEW:

1. Hasil final pendaftaran (listing) perusahaan/usaha Sensus Ekonomi (SE06) menunjukkan bahwa jumlah seluruh perusahaan/usaha di luar sektor pertanian tercatat sebanyak 22,7 juta, yang terdiri dari 9,8 juta (43,03 persen) berusaha pada lokasi tidak permanen dan 12,9 juta (56,97 persen) berusaha pada lokasi permanen. Dibandingkan tahun 1996, jumlah perusahaan/usaha meningkat 6,3 juta, atau 3,32 persen per tahun.
2. Berdasarkan skala usaha, sebagian besar perusahaan/usaha merupakan Usaha Mikro (UM) dan Usaha Kecil (UK), dengan persentase masing-masing 83,43 persen dan 15,84 persen. Sedangkan jumlah perusahaan/usaha yang merupakan Usaha Menengah dan Besar (UMB) hanya 166,4 ribu atau tidak lebih dari satu persen terhadap seluruh perusahaan/usaha.
3. Jumlah tenaga kerja yang terserap mencapai 50 juta orang. Sekitar 38,7 juta orang  (77 persen) bekerja pada perusahaan/usaha dengan lokasi permanen, sementara sisanya bekerja pada perusahaan/usaha di lokasi tidak permanen. Menurut skala usaha, 62,68 persen bekerja pada usaha mikro, 21,91 persen pada usaha kecil, 5,39 persen pada usaha menengah, dan 10,02 persen pada usaha besar.
4. Pulau Jawa mendominasi jumlah perusahaan/usaha sebanyak 14,5 juta (64 persen) diikuti oleh Pulau Sumatera dengan jumlah perusahaan/usaha sebanyak 4,0 juta (18 persen).
5. Menurut lapangan usaha perdagangan besar dan eceran merupakan kegiatan ekonomi terbesar, mencapai 10,3 juta perusahaan/usaha (45 persen) diikuti industri pengolahan dan hotel, penginapan dan rumah makan minum yang masing–masing mencapai 3,2 juta perusahaan/usaha (14,17 persen) dan 3,0 juta perusahaan/usaha (13,26 persen).

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EFEKTIVITAS IKLAN TELEVISI SABUN PEMBERSIH MUKA DI KOTA YOGYAKARTA (Pendekatan Consumer Decision Model)

SINERGI
KA JIAN BISNIS DAN MANAJEMEN
Vol. 9 No. 1, Januari 2007, Hal. 1 - 21

AUTHOR:
Albari

ABSTRACT:

Promotion via TV is believed to be effective for communicating advertising recall and information’s to consumers, but relatively high cost. This research is aim at examining the effectiveness of promotion via TV done by several facial soap producers: Biore, Ponds and Dove through Consumer Decision Model (DCM) perspective. From regression analysis we can find that advertising recall has positive affect to brand recognition, confidence, attitude and intention to buy; brand recognition has positive affect to consumer confidence and attitude; consumer confidence and attitude has positive affect to intention to buy; and confidence or attitude as intermediate variable to advertising recall and intention to buy. ANOVA analysis shows that there is a significant difference of consumer perception on advertising recall (Biore), brand recognition, and consumer attitude. There is no difference of intention to buy based on budged, age and consumer job.

Keywords: promotion effectiveness, consumer decision model, consumer good

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ANALISIS HUBUNGAN ANTARA KEPUASAN KARYAWAN DAN KEPUASAN PELANGGAN DENGAN MEDIASI KUALITAS PELAYANAN STUDI PADA MAGISTER MANAJEMEN UNIVERSITAS ISLAM INDONESIA

SINERGI
KA JIAN BISNIS DAN MANAJEMEN
Edisi Khusus on Marketing, 2005, Hal. 41 - 58

AUTHOR:
Diah Fitriani
Sunardji Daromi

ABSTRACT:

Penelitian ini menganalisa hubungan antara kepuasan karyawan dan kepuasan pelanggan dengan mediasi kualitas pelayanan. Penelitian ini bertujuan untuk menguji hubungan antara kepuasan karyawan dan kepuasan pelanggan dan variabel-variabel apa yang mendorong terciptanya kepuasan karyawan dan kepuasan pelanggan. Selain itu, penelitian ini juga bertujuan untuk mengetahui tingkat kepuasan pelanggan terhadap kualitas pelayanan. Pengujian hipotesis penelitian dilaksanakan dengan menggunakan uji kolerasi dan uji selisih nilai mutlak. Hasil penelitian ini dapat membuktikan adanya hubungan antara kepuasan karyawan dan kepuasan pelanggan dengan kualitas pelayanan yang berfungsi sebagai moderating variable. Secara keseluruhan dosen dan karyawan menyatakan puas, terutama pada dimensi pimpinan. Sedang faktor dominan dari kualiatas pelayanan yang  mempengaruhi kepuasan pelanggan adalah dimensi responsiveness. Dalam hal ini, secara keseluruhan mahasiswa menyatakan puas dan menilai kualitas pelayanan MM UII berada pada kategori baik.

Kata Kunci: Kepuasan, Pelayanan, Pelanggan dan Kualitas

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EKSPEKTASI PELANGGAN DAN APLIKASI BAURAN PEMASARAN TERHADAP LOYALITAS TOKO MODEREN DENGAN KEPUASAN PELANGGAN SEBAGAI INTERVENING (Studi Kasus pada Hypermarket Carrefour di Surabaya)

JURNAL MANAJEMEN PEMASARAN, VOL. 1, NO. 2, OKTOBER 2006: 53-64

AUTHOR:
Hatane Semuel

ABSTRACT:

This research on customer behavior of modern stores is to investigate the direct influence between customer expectation and retail marketing mix application towards customer loyalty of modern stores in Surabaya. In addition to this, it is also to see indirect influence of customer satisfaction as an intervening variable. 400 customers of Carrefour Surabaya are taken as samples, and the result of the research proves that there is a negative direct influence of customer expectation as well as customer satisfaction towards customer loyaly of modern stores.; while retail marketing mix application has a positive influence. Retail marketing mix application has more dominant influence than customer expectation. The result of the research also shows that customer satisfaction has positive intervening between customer expectation retail marketing mix application towards customer loyalty of modern stores in Surabaya.

Keywords: customer expectation, retail marketing mix, loyalty

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HUBUNGAN ANTARA PHYSICAL EVIDENCE, PEOPLE, PROCESS, DAN KEPUASAN, DENGAN LOYALITAS

Jurnal Sains Manajemen dan Akuntansi STIE STAN – IM, Volume 1 No. 1, September 2009

AUTHOR:
Ivan Aries S

ABSTRACT:

Studi ini mengkaji tiga aspek tambahan dalam marketing mix yaitu physical evidence, people dan process. Ketiga komponen tersebut selanjutnya dihubungankan dengan kepuasan, dan kepuasan dihubungkan dengan loyalitas. Bagi para peneliti pemasaran, kepuasan dan loyalitas pelanggan merupakan konstruk yang penting karena diyakini mampu memberikan sejumlah keuntungan bagi suatu organisasi. Sampel sebanyak 80 pasen pada sebuah rumah sakit di Bandung. Dengan menggunakan teknik analisis jalur, hasil studi menunjukkan bahwa physical evidence dan proces merupakan prediktor yang signifikan bagi pembentukan kepuasan, dan kepuasan merupakan prediktor yang signifikan bagi loyalitas.Implikasi dan keterbatasan studi disajikan pada bagian akhir.

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Pengaruh Kualitas Layanan terhadap Nilai Pelanggan Kepuasan Pelanggan dan Perilaku Pasca Pembelian (Studi pada Pelanggan PT Matahari Putra Prima, Tbk di Jawa Timur)

JURNAL APLIKASI MANAJEMEN, VOLUME 5, NOMOR 3, DESEMBER 2007

AUTHOR:
Selmi Dedy

ABSTRACT:

Higher competition in retail business and greater consumer rationality for shopping during economic crisis put the retail business challenged to maintain their customers and customers' expense total. Service quality dissemination becomes a main retail strategy essentially for the success of the  company. Smite qualify affects customer value, customer satisfaction and post-purchasing behavior. The objective of research has been analyzing and explaining: the effect of service qualify on customer value, the effect ofservice quality on customer satisfaction, the effect of service quality on the post-purchasing behavioR, the effect of customer value on the customer satisfaction, the effect of customer value on the post purchasing behavior; and the effect of customer satisfaction on post-purchasing behavior. Sample of the study includes 180 customers of PT Matahari Putra Prima Tbk, with matahari club card (MCC) in three regions, Surabaya, Malang, and Jenzber. Proportional sampling technique comes into consideration. Questionnaire becomes a main instrunzent to collect the data. Secondary data develop from PTMatahari Putra Prima, Tbk. Descriptive statistic and structural equation modeling (SEM) seem be used to analyze the results of research while t test examines the hypotheses of research. The results of this study shows that service quality has non significant and positive effect on post-purchasing behavior, service quality has significant andpositive effect on customer satisfaction, service quality has significant andpositive effect on customer value, customer value has significant and positive effect on post-purchasing behavior: value to customer has non significant andpositive effect on customersatisfaction; customer satisfaction has significant and positif effect on post-purchasing behavior.

Keywords: service quality, customer value, customer satisfaction, post-purchasing behavior


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STUDI TENTANG KUALITAS PELAYANAN DAN KEPUASAN KONSUMEN Dl RUMAH SAKIT ISLAM MANISRENGGO KLATEN

DAYASAING, Vol.3 (No.2), Tahun 2002, pp. 65-74. ISSN 1411-3422.

AUTHOR:
Muhammad Wahyuddin
Azis Slamet Wiyono



ABSTRACT:

The purpose of this research is to examine the influence of the service quality of medical,  paramedical, and medical support for consumers' satisfaction in Islamic Hospital Manisrenggo Klaten. The relevant data are taken with questioner. The research population is all consumers or customers, and the samples are teken from the last week consumers of November and the first week of December 2005. The sampling technique is that of purposive sampling. Data analysis method used are ‘validity and reliability test of questioners, multiple regression analysis, t-test, fit-test, and classical assumption test.

The results show that the questioners are valid and reliable. F-test shows that all variables of service quality have significant influence for consumers' satisfaction. The t-test result shows that each variable of service quality has significant positive influence for consumers’ satisfaction variable at the 10% significant level. Fit-test shows that the model in this study has sharp, and the rersult of classical assumption test shows that there is no problem about it. The conclusion from the results above is the medical service quality, paramedical service quality, and medical support service quality have significant positive influence for consumers' satisfaction in Islamic Hospital, in Manisrenggo Klaten.

Keywords: service quality, consumers ' satisfaction.

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PERAN BAURAN PEMASARAN TERHADAP PERILAKU PEMBELIAN KONSUMEN

JURNAL EKONOMI & BISNIS NO. 3, Jilid 9, Tahun 2004, PP. 125-137

AUTHOR:
Hotniar Siringoringo

ABSTRACT:

Salah satu perilaku konsumen yang menarik bagi perusahaan adalah perilaku pembelian. Berbagai  penelitian dan kajian telah dilakukan untuk mempelajari perilaku pembelian konsumen dan bagaimana  bauran pemasaran mempengaruhi perilaku pembelian tersebut. Penelitian ada yang dilakukan terhadap  konsumen di lokasi yang berbeda, baik beda negara maupun beda kota tempat tinggal. Perbedaan lokasi ini membentuk konsumen dengan latar belakang budaya yang berbeda. Budaya konsumen sudah diteliti sebagai variabel moderating perilaku konsumen. Penelitian dalam bauran pemasaran juga sudah banyak dilakukan. Penelitian dalam membentuk model perilaku konsumen juga sudah banyak dilakukan. Kajian-kajian penelitian yang membahas pengaruh strategi pemasaran terhadap perilaku konsumen juga sudah banyak dilakukan.

Kata Kunci : sikap, perilaku, pengambilan keputusan, keterlibatan

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ANALISIS PENGARUH PIONEER- STATUS SEBUAH MEREK TERHADAP SIKAP KONSUMEN DALAM KATEGORI PRODUK VITAMIN C 500mg

JURNAL MANAJEMEN PEMASARAN, VOL. 1, NO. 2, OKTOBER 2006: 74-80

AUTHOR:
Cynthia Yulita Wardayanti
Staf pengajar Fakultas Ekonomi, Universitas Kristen Petra, Surabaya

ABSTRACT:

Penelitian ini menguji pengaruh status pionir sebuah merek terhadap sikap konsumen dalam kategori produk tablet hisap vitamin C 500mg dengan membandingkan sikap konsumen terhadap Vitacimin sebagai merek pionir dan Xon-Ce sebagai merek pengikut. Pengaruh pengetahuan konsumen tentang status pionir merek Vitacimin diuji dengan membagi sampel menjadi dua kelompok, yaitu kelompok yang tahu tentang status pionir (pioneer-status) merek Vitacimin (Kelompok 1) dan kelompok yang tidak tahu bahwa Vitacimin merupakan merek pionir (Kelompok 2). Hasil penelitian ini menguatkan penelitian-penelitian sebelumnya bahwa konsumen mempunyai sikap yang lebih baik terhadap merek pionir daripada terhadap merek pengikut, namun penelitian ini gagal membuktikan bahwa pengetahuan konsumen tentang status pionir sebuah merek mempunyai pengaruh signifikan terhadap sikap kosumen.

Kata kunci: merek pionir, merek pengikut, pengetahuan tentang status pionir, Vitacimin, Xon-Ce.

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POTRET BISNIS RITEL DI INDONESIA: PASAR MODERN

Economic Review ● No. 215 ● Maret 2009

PENULIS:
Marina L. Pandin

INTRODUCTION:

Bisnis ritel adalah penjualan barang secara eceran pada berbagai tipe gerai seperti kios, pasar, department store, butik dan lain-lain (termasuk juga penjualan dengan sistem delivery service), yang umumnya untuk dipergunakan langsung oleh pembeli yang bersangkutan.

Bisnis ritel di Indonesia dapat dibedakan menjadi 2 kelompok besar, yakni Ritel Tradisional dan Ritel Modern. Ritel modern pada dasarnya merupakan pengembangan dari ritel tradisional. Format ritel ini muncul dan berkembang seiring perkembangan perekonomian, teknologi, dan gaya hidup masyarakat yang membuat masyarakat menuntut kenyamanan yang lebih dalam berbelanja.

Ritel modern pertama kali hadir di Indonesia saat Toserba Sarinah didirikan pada 1962. Pada era 1970 s/d 1980-an, format bisnis ini terus berkembang. Awal dekade 1990-an merupakan tonggak sejarah masuknya ritel asing di Indonesia. Ini ditandai dengan beroperasinya ritel terbesar Jepang ‘Sogo’ di Indonesia. Ritel modern kemudian berkembang begitu pesat saat pemerintah, berdasarkan Kepres no. 99 th 1998, mengeluarkan bisnis ritel dari negative list bagi Penanaman Modal Asing. Sebelum Kepres 99 th 1998 diterbitkan, jumlah peritel asing di Indonesia sangat dibatasi.

Saat ini, jenis-jenis ritel modern di Indonesia sangat banyak meliputi Pasar Modern, Pasar Swalayan, Department Store, Boutique, Factory Outlet, Specialty Store, Trade Centre, dan Mall / Supermall / Plaza. Format-format ritel modern ini akan terus berkembang sesuai perkembangan perekonomian, teknologi, dan gaya hidup masyarakat.

Pasar Modern, salah satu jenis pasar ritel yang diperkenalkan pada era 1970-an, disebut-sebut sebagai format ritel yang mengalami perkembangan yang sangat baik dalam 5 tahun terakhir. Bagaimanakah sebenarnya geliat Pasar Modern dalam kurun waktu tersebut? Siapa sajakah pemain-pemain utamanya, dan apa sajakah tantangan-tantangan yang dihadapi Pasar Modern dimasa mendatang? Tulisan ini akan membahas perkembangan Pasar Modern dan siapa saja pemain-pemain utama bisnis ini. Tulisan ini juga akan membahas tantangan-tantangan apa saja yang dihadapi oleh Pasar Modern kedepannya.

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Kajian Bisnis Franchise Makanan di Indonesia

JURNAL MANAJEMEN & KEWIRAUSAHAAN, VOL. 7, NO. 1, MARET 2005: 83-98

AUTHOR:
Dewi Astuti

ABSTRACT:

Bisnis franchise makanan di Indonesia berkembang dengan cepat. Beberapa faktor yang mendorong pertumbuhannya adalah ciri-ciri dari franchise itu sendiri, meningkatnya daya beli, tersedianya sumber daya dengan keahlian yang dibutuhkan, return on investment yang tinggi serta faktor internal seperti motivasi, kepribadian yang terbuka serta perubahan gaya hidup 

Kata kunci: franchise, studi pemasaran, studi keuangan.

Other Descriptions:

Food franchising business in Indonesia is growing up very fast. Factors that urge the growth are the specific characteristics of franchise inself, the rise of market demand, the availability of skilled labor, the high of return on investment and the internal factors such as the motivation, personality and the changing life style.

Keywords: Franchise, Marketing studies, Financial studies.

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